Safe to Work keeps the mining industry informed


Safe to Work is attracting more readers than ever before as the industry seeks the most relevant and up to date news and information about new opportunities during these challenging times. 

Reader traffic on the Safe to Work website has increased to an unprecedented level during this period of uncertainty, with a weekly record of 4652 page views last week.

Major miner BHP was a key driver of this traffic after delivering positive news during a time of crisis when the coronavirus pandemic has affected livelihoods and the broader economic environment.

BHP, the world’s largest mining company, announced plans to hire 1500 new employees to support its operations across Australia.

The recruitment drive aims to provide a much-needed boost to the Australian economy when many businesses had no option but to lay off or stand down staff.

Likewise, the second most popular story on Safe to Work last week was what Fortescue Metals Group is doing to keep its operations going amid tight border controls in Western Australia.

While the majority of Fortescue’s workforce resides in the state, the company has assigned dedicated charter flights direct from eastern Australia to its sites.

Safe to Work, and publisher Prime Creative Media, will continue to support all industries during this period with stories such as these.

“As Australia’s largest B2B publisher we have been looking at how we can best support our many industries through the changing COVID-19 situation,” Prime Creative Media chief executive John Murphy said.

“We are committed to keeping our industries connected and supporting our clients and readers through this challenging time.”

Thankfully, mining companies are also united in keeping their workers safe amid this crisis. The introduction of stringent controls across sites and offices are not being taken lightly.

Queensland’s resources sector alone supported one in seven jobs in the state before the coronavirus, according to Queensland Resources Council chief executive Ian Macfarlane.

Murphy concluded: “(Prime Creative looks) forward to supporting our industries through our communication platforms in the coming months, so that our economy can push through this challenging time.”

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